Matt Lawrence

Matt Lawrence

VP of Software Engineering
@ WP Engine


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Matt Lawrence

  • Learning GEO: Using SameAs and llms.txt to Disambiguate

    Learning GEO: Using SameAs and llms.txt to Disambiguate

    April 28, 2026

    Shortly after rebuilding my site and workflow my old search engine optimization instincts kicked in. The SEO playbook has always focused on meta tags, sitemaps,…

  • Confessions of a Barefoot Cobbler Rebuilding my website and workflow

    Confessions of a Barefoot Cobbler Rebuilding my website and workflow

    March 19, 2026

    Cobbler’s Paradox is a specific irony where one’s professional expertise in a field leads to the total neglect of that same thing in one’s personal…

  • Next Week Fallacy

    Next Week Fallacy

    February 25, 2020

    Have you ever been to a bar with a sign that promises Free Beer Tomorrow? At first you’re like this is amazing, I’ll be back…

  • WP CLI on WP Engine Engineering Blog

    WP CLI on WP Engine Engineering Blog

    April 15, 2019

    WP CLI had a huge impact on my career, I had the opportunity to chronicle some of my favorite commands on a now archived engineering…

  • Getting Things Done with Things 3

    Getting Things Done with Things 3

    December 6, 2018

    Getting Things Done was recently recommended to me. If you want to be more productive with much less stress go read it now! The premise…

  • Intentional Smartphone Notifications

    Intentional Smartphone Notifications

    August 19, 2018

    When watching the Walking Dead I often wonder if smart phones are the real Zombie Apocalypse. People wandering sidewalks aimlessly with their heads down… The…

  • Davis Mountains

    Davis Mountains

    November 22, 2015

    Davis Mountains State Park is near Fort Davis, Texas.

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Matt Lawrence